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May 30
2023
Animation of the MERSEN Hybrid train
We have been given the opportunity to create a 3D animation for ADNCOM's (A French communication agency) privileged client MERSEN.
For many years, the firm has been a global expert on electrical protection.
As part of its strong presence in the railway switchgear industry, we were able to share our expertise on this project realization with Stéphane NICOLAS, co-director of the agency.
We will see together how we arrived at this result.
3D animation of the MERSEN project
One of the challenges of the video was to show the extent of the range offered by the brand with more than 40 products, in an environment synthesizing 3 different vehicles : A train, a tramway and a subway.
The 3D animation allowed us to overcome logistical constraints to elaborate a scenario developing the concept.
In that way, we created a scenario showing the 3 vehicles entering the railway station while merging into a hybrid train with all the characteristics combined.
We presented a selection of trains chosen beforehand :
Image from the 3D bank of trains submitted to the client
Then, we stamped and textured them in the MERSEN colors to get the perfect image.
Image of the 3 locomotives modeled and textured
We applied the same process for the creation of the hybrid vehicle which merged the 3 trains together.
First model of the hybrid train
Thanks to the client’s feedback, we found the right compromise for the agency.
Final image of the modeled and textured hybrid train
Adding transparency to the image allowed us to set the devices.
The addition of Motion Design concedes the highlight of product features though short texts and coded pictograms.
Each product found inside the bubbles is the result of volume modeling based on reference photos or by 3D parts delivered by MERSEN's design offices.
Image showing the photo reference and their 3D models
Once the models were accepted, we created 40 turntables animations to be set inside the information bubbles.
Turn table animation of products
In order to find the exact location of the devices, we were given documents based on animatics (Non-definitive animations, without texture or light) to help us form our proposals.
We had to find the right reading rhythm for the animation that would satisfy the client.
Then, we proceeded to the implementation of animatics that allowed us to modify the elements swiftly.
Extract from the reference document